For major enterprises with hundreds or even thousands, of channels and customer experiences managed by teams all around the globe, digital governance is a top concern. Governance is the overarching framework and process in place for managing an organization’s entire digital presence, and it’s essential for efficiency and large-scale business value. Growing digital organizations regularly face challenges around establishing clear roles and responsibilities, difficulty delivering flexible solutions that meet the needs of diverse brands and markets and providing consistent customer experiences for users across multiple touchpoints. A well-done digital governance framework empowers companies to manage these challenges more easily and launch solutions more quickly at scale.
As more product lines, brands and regions get rolled up into an organization, it becomes more challenging to address issues of security, site maintenance and brand consistency. We call this the "Multi Multi" problem.
Multinational, multi-brand companies need to unite stakeholders from all sides (from IT to business to operations) to ensure the strongest standards of governance. Leaders from every team can eliminate the chaos and confusion of controlling an expanding structure of sites and digital properties through a multisite digital platform like Acquia Cloud Site Factory (ACSF). Site Factory supports global management and centralized multisite governance, allowing administrators to manage all of their websites from a single interface. A factory platform approach to digital management removes the blindspots and barriers that limit your organization and make sure that both technical and business governance needs are accounted for in order to get greater value out of every single piece that forms the larger brand puzzle.
Getting the Right Balance
Typically, digital marketing teams want agility, flexibility and time to market benefits while Digital IT are looking for consistency, repeatability and standardization all with an underpinning of security and compliance with a justifiable TCO.
Too much standardization limits the scope of what is possible, too much flexibility without structure creates something approaching digital chaos, finding the right balance is key to success.
Empowering Your Organization
The innovation in low code platform capability is beginning to blur the lines between development, configuration and content creation; this raises the question around what is the right mix of skills for a team to maintain a modern digital experience platform/channel, or more precisely, who do you want to empower within your organization?