Phil Coop is Acquia’s Marketing Cloud Director for Asia Pacific and Japan.
Phil provides customers with strategic expertise across digital business transformation, personalisation, CX, AI/ML, data strategy and marketing automation.
Phil works to understand customers' strategic priorities and acts as a trusted advisor to senior executives as they reshape their digital business processes, products, customer experiences and capabilities.
Having worked across global and regional digital transformation programmes, Phil helps marketing teams design, build, optimise and automate cross-channel customer journeys leading to improved customer engagement and lifetime value, stronger acquisition and reduced churn.
Phil drives the Acquia Marketing Cloud strategy across the APJ region, collaborating with field marketing and US-based marketing teams.