ALBANY, NEW YORK – November 12, 2015 – Governor Andrew M. Cuomo today announced record-breaking growth and traffic achievements in digital service, one year after the launch of the official New York State website. Comparatively, users doubled, mobile traffic tripled, pageviews quadrupled, and the rate at which visitors leave the website is down by over 20 percent.
"When we redesigned NY.Gov, we put New Yorkers at the center and made it easier than ever to utilize and learn more about government services," said Governor Cuomo. "The figures over the last year prove that when we use technology to transform how government communicates, it can have a positive impact on people’s lives. Our strategy is working, and we will continue to use technology to engage New Yorkers and move our state forward in the days ahead."
The improvements are the result of the Governor’s modernization of NY.Gov, a technology initiative focused on redesigning digital government services to reduce bureaucracy, enhance performance, strengthen security, make State services more accessible and put people first.
The new website was unveiled on November 12, 2014, featuring a complete overhaul of design and technology architecture for the first time since 1999. The improvements and actual metrics are described in greater detail below.
Following relaunch, more people than ever before are using NY.Gov. In the year before launch (November 12, 2013 – November 9, 2013), NY.Gov served 2,321,212 users, and post-launch (November 12, 2014 – November 9, 2015) the site had 6,020,838 users, nearly tripling its audience in one year. As search engines Google and Bing continue to be the top referring external sites to NY.Gov, this suggests better indexing and search engine optimization thanks to better website structures and best practices. Other contributing factors include improved mobile access, translation to dozens of languages and better accessibility for the visually impaired.
Mobile Sessions Tripled
While the old NY.Gov was virtually impossible to use on a mobile phone, the new website is fully responsive, enabling easy access via any digital device, from smartphone to tablet to desktop computer. As a result of the enhanced mobile experience, mobile use has increased more than 275 percent, from 524,896 session pre-launch 1,970,897 sessions from sessions. Today, more than 23 percent of traffic to NY.Gov is from a mobile device.
Since the website overhaul, the number of overall pageviews of NY.Gov has increased over 300 percent, going from 3,983,135 prelaunch to 17,206,376 post-launch. The significant pageview gains reflect the combination of success across multiple metrics: more unique visitors, improved search functionality, more engaging, timely information, a new services section, faster load times and overall performance and greater language and ADA accessibility.