ACQUIA DIGITAL COMMERCE

Create more engaging shoppable experiences based on unified first-party data and an open, composable architecture.

WHAT IS ACQUIA DIGITAL COMMERCE?

A composable solution built with Acquia DXP that allows you to seamlessly integrate the tools you need to deliver customer experiences that convert for the long term.

Unlock your full digital commerce potential with Acquia DXP at the core of your commerce strategy, combining a market leading CDP, Machine Learning, Predictive Analytics, DAM, PIM, and an Agile CMS to create one of a kind commerce experiences with:

Flexibility

Support any type of transactional business case with our DX Alliance partners: B2C, B2B, B2B2C, D2C, Unified, Distributed, Multi-brand, Click & Collect, 1st & 3rd Party Marketplaces. Benefit: Compose a solution that meets and adapts to your needs today and tomorrow.

modularity

Unmatched choice to compose a best-of-breed stack using MACH services and access to thousands DX Alliance partner modules to accelerate differentiated experience creation, tailoring solutions to your needs today and for the future. Benefit: Start small and scale up intelligently. Progressively onboard technology and use cases as needed to always maintain an edge on your competition.

agility

Lightspeed deployment and best-of-breed technologies delivering value in as little as 90 days to ensure teams can test, iterate and execute at high velocity, continuously innovate and refine their strategies with a low maintenance infrastructure. Benefit: Move at the speed of now and outperform your fiercest competitors.

extensibility

Supports the end to end customer journey, no matter the touchpoint, time or medium. Quickly onboard new technologies via API and compose new experiences fueled by the intelligent insights needed to deliver exceptional individualized experiences - no large scale efforts necessary. Benefit: Reach anyone, anywhere, anytime without siloed technologies, migrations or replatforms in your future.

scalability

Delivers peace of mind by scaling automatically with your business, supporting seasonal and inorganic peaks without the constant fear of overload. Benefit: Reach new heights with your business seamlessly with solutions that grow and scale with your business.

governance

Drive repeatability and reuse driving standardization and compliance at scale to accelerate the secure delivery of your digital experiences and inspire innovation on every team with a MACH architecture. Benefit: Move quickly while always ensuring peace of mind and building trust with your customers.

Five Keys to Success

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    GAIN EMPATHY WITH YOUR CUSTOMERS

    Drive a first-party data strategy unifying all online & offline data & ML models deliver predictive insights to fuel experiences, inform growth & empower all employees to extend experiences wherever customers engage.

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    ELIMINATE DIGITAL AND PHYSICAL BARRIERS

    Eliminate data silos and unify your online and offline experiences to help your entire team understand your customer with the insights they want you to leverage. From brick and mortar to wearables, it's vital to integrate every customer behavior into your profile.

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    FOSTER A DATA DRIVEN CULTURE

    Your customer isn't just another row in a database. Data curiosity and human empathy combine with Machine Learning to deliver insights so your teams can provide a tailored experience for every customer interaction.

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    SCALE INDIVIDUALLY ENGAGING CONTENT FOR ALL

    Unlock the ability for anyone to produce compelling content at scale powered by Acquia DXP to deliver unique experiences around a catalogue, delivering value to customers, uncovering new needs & building a community around them.

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     SURFACE SEAMLESSLY SHOPPABLE EXPERIENCES ANYWHERE

    Surface shoppable experiences anywhere your customers are through a platform that supports content-rich application development with an open MACH-compliant architecture & extensibility to innovate new experiences for customers across your digital ecosystem.

90 DAYS TO ECOMMERCE SUCCESS

  • Replatformed from a slow & fragile desktop focused platform to a composable, mobile friendly one
  • Ditched unreliable multi page checkout for a secure & seamless checkout experience
  • Scaled content with digital friendly product assets including product images and how-to-videos, streamlined copy & SEO optimization
  • 2000% Revenue lift in 6 months
  • 500% Conversion increase
  • 3x Traffic Surge
  • 92 days to go live

 

View the Webinar

ACQUIA REFERENCE COMMERCE SOLUTION

Composability doesn’t need to be complex. Acquia’s Reference Commerce Solution is the  fastest & most flexible way to implement API-first commerce and onboard a MACH-compliant hybrid or headless commerce strategy.

Acquia’s Reference Commerce Solution is powered by Acquia DXP and built with GraphQL & Node.js for maximum agility & scalability with native integrations to market-leading capabilities from DX Alliance Partners, like Commercetools & Algolia and features:

  • No-code, low-code experience building allowing anyone to test, iterate and deploy beautiful commerce experiences at scale
  • Pre-built commerce components helping accelerate paths to purchase, enable in moment product discovery & fulfilment at scale to accelerate experience creation
  • Native brand governance with pre-set design elements to ensure your teams stay within brand guidelines
  • Infinite extensibility & flexibility to onboard new capabilities, custom elements, blocks and ingest applications
UNIQUELY DESIGNED TO MEET YOUR ENTERPRISE NEEDS

No matter your team’s skill set, resources, or digital maturity, Acquia Digital Commerce helps you act quickly, build trust and grow customer relationships by helping your teams focus on experience over development with the flexibility to globally deploy composable commerce experiences with a hybrid (head-optional) or headless approach.

Hybrid Headless Monolith
Professionally composed solutions
Professionally built capabilities
Entirely built by one vendor
Tailored solution
Mix & match best-of breed components quickly to meet your evolving needs quickly
Great components
Integrate best-of breed components
One-size fits all
No ability to customize and few options from the vendor
Maximum agility & flexibility
‎Drive complex use cases with fast time to value
Agile & flexible for some
Achieve complex use cases with large overhead & slower time to value
Cookie cutter
Drive common, undifferentiated use cases with slowest time to value
Empower everyone
‎Low cost to build, low cost to customize, accessible to business users
Empower IT
Medium cost to build, low cost to customize, reliant on deep technical expertise
Embrace ordinarity
Low cost to build, high cost & barriers to customize

Never Compromise on Experience

Empower everyone to deliver great, personalized shoppable experiences through a modern digital experience platform with an agile CMS as its foundation.

Delight Customers With Intelligent Product Discovery

Relevant Onsite Search

Connect the right customers to the right products at the right time.

Dynamic Landing Pages & Browse

Keep shoppers engaged with landing pages updated automatically with machine learning.

Contextual Recommendations

Drive AOV and conversions with contextual, relevant recommendations.

Virtual Assistants

Extend the functionality of conversational apps to reinforce other product discovery capabilities.

Null Results Elimination

Semantic vector search dramatically reduces null results, even when shoppers use the wrong search terms.

DEMOCRATIZE ASSET AND PRODUCT MANAGEMENT

  • UNIFIED PRODUCT EXPERIENCE MANAGEMENT

    Master every aspect of every product and category directly from the PIM. Redefine your shoppable experiences from a single place, breaking free from endless redundant work, multitudes points of failure, and force fitted catalog molds.

  • INTELLIGENTLY ACCESSIBLE

    Self-service accessibility empowering all users to send, receive and modify asset data, collections and user portals or via API to quickly share assets and orchestrate omnichannel experiences syndicating product information to any channel, any storefront, in any geography, in any language to surface compelling shoppable experiences anywhere your customers are.

  • GLOBALLY SYNCHRONOUS

    Quickly share content and orchestrate omnichannel experiences syndicating product information to any channel, any storefront, in any geography, in any language to surface compelling shoppable experiences anywhere your customers are through a platform that supports content-rich application development in any channel.

  • INSIGHT DRIVEN

    Ensure that your strategies are working for you by taking control of the entire product lifecycle across channels and your customer’s journey, uncovering what’s working and what’s not in real-time so that you can eliminate all guesswork and take action quickly to refine your experiences and keep delighting your customers.

  • SCALABLE & FLEXIBLE

    Easily manage structured and unstructured data at scale from any source, including your customers, products, suppliers, stores, partners and more, into a rationalized and democratized single source of truth that your entire business can access and rely on to deliver extraordinary experiences

Infinitely Scale Digital Transactions

Build. Manage. Innovate.

Give marketers the tools they need to scale. Make every single touchpoint in the customer journey shoppable.

Deploy at Speed

Seamlessly integrate headless, cloud-native, commerce platforms. Acquia Open DXP allows for lightspeed deployments and maximum flexibility.

Scale Endlessly & Stay Ahead of Change

Agile microservices support continuous innovation. Continuously test, refine, and optimize to provide a better experience for your customers.

Drive Exceptional Offers

Even if discounts and promotions evolve and gain complexity. Use a central dashboard to manage your offers and create more effective targeted discounts.

CONTINUALLY OPTIMIZE THE END TO END EXPERIENCE

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Unified Experience Decisions

Optimizing the entire journey from start to finish regardless of how a customer interacts with each channel and across them.

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omnichannel optimization

Compose and optimize experiences unique to your brand and every individual customer with a MACH-compliant architecture.

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insight into action

Dynamically identify new outlier segments to engage and automatically test against, no matter where they are in their journey.

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Tandem Testing

Validate multiple ideas concurrently using the same traffic by combining, validating, and extracting performance in real-time.

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Continuous Personalization

Leverage campaign based personalization and ML optimization side by side to ensure accurate promotion and merchandising while maximizing revenues.

Acquia DX Alliance

The world's largest MACH-partner ecosystem

Acquia DX Alliance is an open technology partner community, driving collaboration through a composable network of leading technology vendors providing choice and jointly delivering interoperable solutions that extend Acquia Open DXP. Building a robust technology partner community enables Acquia and its partners to best support rapidly evolving customer needs.

KEY FEATURES
Flexible Architecture
Composable Experience
A composable architecture empowers your organization to be agile, seamlessly integrating, extending, personalizing and optimizing the experiences you deliver for every individual.
Composable Insights
Align your entire business to your customers, ensuring they are meeting their needs, furthering their experience and their bottom line with the insights they need to be effective.
Composable Journeys
Reach every customer in the moment, no matter where, when or how they engage and exceed their needs.
Composable Product Experiences
Differentiate from your competitors and build a community around your catalog. Pique your customers interest, keep them engaged and always wanting more.
Composable Content
Scale up with maximum agility to satisfy your customers’ endless appetite for great content at every step of their journey. Empower business users to assemble and control the experience.
Composable Designs
We offer a “config instead of code” approach. This pattern allows control of your experience without having to write code. You are never starting from scratch.
Composable Stacks
Scale out infinitely while always maintaining global visibility and control over the total experience your business is delivering.
Flexibility
Support any type of transactional business case with our commerce partners: B2C, B2B, B2B2C, D2C, Unified, Distributed, Multi-brand, Click & Collect, 1st & 3rd Party Marketplaces.
Agility
Deploy at lightspeed with atop a modern architecture delivering value in as little as 90 days to ensure teams can test, iterate and execute at high velocity, continuously innovate and refine their strategies with a low maintenance infrastructure.
Scalability
Delivers peace of mind by scaling automatically with your business, supporting seasonal and inorganic peaks without the constant fear of overload.
Connectivity
Reference Commerce Solution
The fastest and most flexible way to implement API-first commerce and onboard a MACH compliant commerce solution.
Composable Capabilities
With JSONAPI, GraphQL, and native support for custom REST endpoints, we define the Hybrid Headless model. It will serve your needs when it comes to connectivity and a flexible delivery model without missing a beat.
Modularity
Provides unmatched choice when it comes to composing their best-of-breed stack using MACH services and access to thousands DX Alliance partner modules to accelerate differentiated experience creation, tailoring solutions to your needs today and for the future.
Extensibility
Supports customer touchpoint, no matter the type, time or medium. Quickly onboard new technologies via API and compose new experiences fueled by the intelligent insights needed to deliver exceptional individualized experiences - no large scale efforts necessary.
Governance
Governance
A MACH-based architecture for repeatability and reuse driving standardization and compliance at scale to accelerate the secure delivery of your digital experiences and inspire innovation on every team.
Commerce
Continuous Innovation
Continuously test, refine, and optimize to provide a better experience for your customers.
Exceptional Offers
Even if discounts and promotions evolve and gain complexity. Use a central dashboard to manage your offers and create more effective targeted discounts.
Unified Shopping Experiences
Empower all employees and service representatives with relevant customer profile, preference, and purchase history data in real-time, delivering personalized, shoppable experiences in-person and online from a single platform.
Marketplaces
Leverage a single platform and infrastructure avoids complex integration and licensing issues that often arise when a Marketplace is built on top of a different digital commerce platform.
Merchants
Add merchants quickly spending less resources and investments than stocking and managing your own products, all while adding new revenue streams for your business.
Optimization
Unified Experience Decisioning
Optimizing the entire journey from start to finish regardless of how a customer interacts with each channel and across them.
Multi-Experience Optimization
Compose and optimize experiences unique to your brand and every individual customer with a MACH-compliant architecture.
Outlier Detection
Dynamically identify new outlier segments to engage and automatically test against, no matter where they are in their journey.
Concurrent Optimization
Validate multiple ideas concurrently using the same traffic by combining, validating, and extracting performance in real-time.
Continuous Personalization
Leverage campaign based personalization and ML optimization side by side to ensure accurate promotion and merchandising while maximizing revenues.
A/B Testing
Uncover the most performant content and products and lead with results everywhere - from the search box to the inbox - fully integrated with your campaigns.
Search & Merchandising
AI-Powered Search & Recommendations
Connect the right customers to the right products at the right time. Keep shoppers engaged with landing pages updated automatically with machine learning.
Null Results Elimination
Semantic vector search dramatically reduces null results, even when shoppers use the wrong search terms.
Predictive Merchandising
Eliminate manual coding of rules and give merchandisers fine-grained control over product rankings in results.
Custom Ranking & Rules
Tailor relevance to your brand so that shoppers everywhere can find exactly what they need.
Dynamic Suggestions
Guide shopper to the right content with personalized query suggestions. Leverage AI to identify commonly interchanged terms to always deliver the right results.
Content Categorization
Combine existing product catalogs with shopping behavior to automatically classify and tag new products.
Recommended Products
Drive personalized cross-selling, increase average order value, maximize conversion and catalog exposure.
Product Experience Management
Catalog Untethered
Rethink product experiences from scratch, delivering unique value to your customers while removing the complexity and overhead of managing and integrating multiple product information sources and endpoints.
Centralize Product and Customer Insights
Easily manage data at scale from any source, including your products, suppliers, stores, partners and more, into a rationalized and democratized single source of truth that your entire business can access and rely on to deliver extraordinary experiences.
Global Syndication
Quickly orchestrate omnichannel experiences syndicating product information to any channel, any storefront, in any geography, in any language to surface compelling shoppable experiences anywhere.
Catalog Analytics
Ensure that your strategies are working for you by taking control of the entire product lifecycle and your customer’s journey, uncovering performance in real-time so that you can eliminate all guesswork.