Welcome to our Acquia News & Notes series where we’ll recap top announcements, customer stories and media drivers over the past month!
Just a few weeks ago, Acquia announced that we were acquiring AgilOne, a leading customer data platform (CDP) to bring brands a unified, 360-degree view of their customers. Over 100 different publications picked up the press release, and the news was covered by outlets like The Wall Street Journal, TechCrunch and Marketing Land. The overall consensus was that this CDP is a critical puzzle piece in fulfilling Acquia’s long-term vision of being the world’s most powerful Digital Experience Platform (DXP).
As recapped in CMSWire, Forrester senior analyst Mark Grannan said that the acquisition plugged a “big hole” in the company’s digital experience strategy. Meanwhile, Gartner’s Ben Bloom saw this latest addition as bringing together the essential marketing technology capabilities within the current Acquia Experience Platform. “AgilOne could be positioned to provide some connective tissue between Acquia’s web content management, personalization and marketing automation (Mautic), easing the pain for marketing and CX teams looking to have clear visibility into their customers and unified workflows,” said Bloom. Here are a few of the major insights journalists shared on the AgilOne news and how CDPs are reshaping the way all industries approach the customer experience.
- “Web content management companies in general have been pivoting into digital experience over the last few years. As content management vendors such as Adobe, Sitecore and Episerver move into the space, they typically need better data-management capabilities. AgilOne immediately adds them to the Acquia platform.” - SearchContentManagement
- “There are so many siloed marketing technologies today,” Acquia CEO Mike Sullivan said. “Communication across channels is not coordinated, classic CRM systems are full of static data. Marketers are frustrated.” -AdExchanger
- “Rather than being locked-in by another vendor’s restrictions or limited to their marketing tools, Acquia’s open environment allows users to build and control their own integrations with other platforms. AgilOne’s capabilities should help tie together disparate data sets within a brand’s Acquia environment.” -MarTechToday
2019 marked a banner year for Acquia’s growth and evolving vision, and people are paying attention. Multiple publications noted that the AgilOne acquisition is the third major marketing technology acquisition Acquia made in the past year alone (not including our own acquisition by Vista Equity Partners in September). We are more capable than ever before of offering brands the solutions they need to bring memorable, multichannel digital experiences to life. As we go boldly into another era of digital transformation, Acquia is clearing the path toward a single and simple view of what customers will need today and tomorrow.