Powdr Corp. is one of the largest ski resort operators in North America, and oversees 18 resorts from California to Vermont.
Any ski fanatic knows that variation in terrain or conditions can call for a different type of ski. The perfect powder ski doesn’t always translate to groomed terrain, and vice versa. To get the best experience, skiers need flexibility in the tools and hardware they bring to the mountain. Powdr required this same fine-tuned flexibility across all of its digital properties.
Powdr asked Acquia, Elevated Third, and Hoorooh Digital to come along for the ride and build the ultimate Decoupled Drupal 8 site for Boreal Mountain Resort. Elevated Third spearheaded the decoupled Drupal development, while Hoorooh Digital supported the website’s front-end design.
A collection of disparate content management systems made it difficult for Powdr to manage digital properties across multiple brands and sites. It needed a digital solution that provided each brand in the Powdr family the flexibility to deliver customized web experience for users. Boreal Mountain Resort claimed first tracks for building a decoupled Drupal site on Acquia Cloud Platform.
Drupal 8 also ensures that Powdr will be able to handle development today and tomorrow. Our partnership with Elevated Third meant Powdr could develop a new digital strategy. Elevated Third helped Powdr build an architecture with Drupal 8 components. Marketing teams can use Drupal components to easily reuse content types, and quickly compile new page configurations. This means brands like Boreal can continue to efficiently scale their site, and other Powdr resorts can also take advantage. The team at Elevated Third helped Soda Springs, a sister resort to Boreal, spin up its own site in just a week’s time thanks to this approach.
We helped Boreal build a decoupled Drupal 8 architecture that offers customers an engaging experience, and brings the mountain to any device or screen.
- Powdr can power its flagship site, and its other resort sites on one platform
- 50 percent of users have entered a purchase path directly from the homepage
- Bounce rate: Decreased 45 percent