Crayola: A Century of Color, Beautifully Organized

Few brands carry a legacy as rich and colorful as Crayola. With well over a hundred years of products, packaging, artwork, and memories behind it, the company sits on an extraordinary archive of creative history. In this Mic Drop Moment, Crayola shares the freedom to store over a century of data.

The challenge of that heritage is as big as the heritage itself. Crayola lays out how they've moved colossal amounts of data to Acquia DAM—consolidating an enormous, decades-spanning library of digital assets into a single, well-organized home. For a brand built on creativity, having all of that history accessible, searchable, and ready to use is no small thing.

A digital asset management system built for that kind of scale changes how teams work. Instead of digging through scattered drives and disconnected archives, Crayola's people can find exactly what they need—whether it's a current product image or a piece of the brand's storied past—in moments. That organization protects a priceless legacy while making it genuinely useful for today's marketing, product, and creative work.

There's a nice symmetry to it: a company that has spent generations helping people express themselves now has a platform that keeps its own creative output organized and alive. The past becomes a resource rather than a burden.

Crayola's story shows that even the largest, oldest asset libraries can be tamed with the right foundation.

Watch the Mic Drop to see how Crayola brought over a century of data into Acquia DAM.