Acquia DAM Workshop: Navigating The New Era of DAM

Join us Acquia, Stacks, and David Lipsey for an afternoon dedicated to maximizing your DAM's impact through AI, integrations, and operational efficiencies. 

Why You Should Attend:

This collaborative working session will feature hands-on exercises, peer discussions, and live demonstrations focusing on how AI and large language models (LLMs) can transform your day-to-day content operations and DAM workflows.

A major highlight of the day is a 45-minute featured session by David Lipsey on The Economic Value of Digital Assets. As AI shifts the digital landscape, David will dive deep into:

• Framing: Why/when DAM was originally purchased, and reframing ROI as “Return on Impact” in light of AI.
• What is a digital asset worth?: Exploring corporate assets vs. intangibles, what a digital asset costs (labor, hard costs, infrastructure), and what the DAM repository is worth in financial terms.
• Metadata as a capital asset: Does metadata depreciate or appreciate, and how AI enrichment changes that math.
• Risk in the AI era: Discussing insurance, security, and errors & omissions for digital assets.
• Conclusion: “The Six Best Values of Knowing Your DAM's Value” and how it earns DAM a seat at the leadership table.