Be the Answer: How Acquia and Pare & Co Rebuilt Their Brands for AEO and GEO

How Accessibility, Content Strategy, and New Best Practices Shape the Agent Experience

Your next customer may form an opinion of your brand without ever visiting your website. In the first four months of 2026, 68% of U.S. Google searches ended without a click. AI tools now answer the question, recommend the vendor, and shape the shortlist. For marketers, the goal has changed from ranking on page one to being the brand that AI cites.

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are how you get there. Both reward what your audience already values: clear, accessible, trustworthy content.

Acquia and Pare & Co (formerly Oomph) have both been through this change. In 2026, each company repositioned its brand and rebuilt its website for an audience that now includes humans and AI agents. Acquia is now the digital experience platform built for a world where your audience is both humans and agents. Pare, a digital consulting firm rebuilt for the AI age, created a new brand and supporting portfolio around structured content, schema, case studies, partner references, and accessibility.

In this webinar, both teams will share the full story. You will hear why they repositioned, what they changed on their sites, how they measure AI visibility, and what results they are seeing. No matter if you are creating new brands or supporting existing, you will leave with a playbook you can use to increase brand visibility in AI answers and show your leadership the impact.

What is covered

• Why AEO and GEO matter to marketers now: how zero-click search and AI answers change the way buyers find and judge your brand, and what that means for traffic, pipeline, and brand trust
• AEO and GEO explained: what each term means, how they differ from SEO, and how AI crawlers and agents read your website
• Tactics that get your content cited: structured data, semantic HTML, plain language, content chunking, and moving key content out of PDFs
• The Acquia story: how Acquia repositioned its brand for humans and agents, and how its website changed to match
• The Pare story: how the Oomph-to-Pare rebrand became a chance to build for AEO and GEO from day one, using schema, case studies, partner references, and accessibility
• Measuring what matters: new KPIs for AI visibility, citation share, and engagement quality, plus the tools both teams use to track them
• Your playbook: a step-by-step plan to benchmark, optimize, and report AEO and GEO results to leadership