Enterprise Digital Transformation: How SHARP Europe Unified 17 Regional Hubs Across 19 Languages
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Replacing legacy martech at enterprise scale: Why SHARP Europe moved off a fragmented, aging stack onto an open-source Drupal architecture serving 120,000 B2B customers across 48 countries.
Build vs. buy: How building custom features on Drupal proved more cost-effective than licensing and customizing off-the-shelf SaaS, and what that means for platform TCO.
Governing brand and security: How SHARP Europe enforces consistent brand and compliance standards (GDPR, security) while giving local market teams the flexibility to tailor content in 19 languages.
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Webinar Details
SHARP Europe replaced an aging, fragmented martech stack with a scalable, open-source Drupal architecture — now powering 17 regional sites in 19 languages and serving 120,000 B2B enterprise customers across 48 countries. In this session, SHARP Europe's Jason Cort and Dirk Hennings join 1xINTERNET and Acquia to unpack the real-world blueprint behind that transformation: why they chose open source over off-the-shelf SaaS, how they treat their digital agency as an embedded extension of their internal team, and how they balance strict brand governance with local market flexibility. Enterprise CIOs, CTOs, and digital leaders will walk away with a practical roadmap for cutting platform TCO, accelerating time-to-market, and scaling digital operations globally — without compromising on security.