Governing Growth: How Deutsch Family Wine & Spirits Turned Their DAM into a Brand Distribution Engine
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Governance before technology: Why structure must come before configuration
Role-based security: How to protect brand assets across internal and external users
Metadata that works: Building standards that make assets findable and usable
Adoption at scale: Training and documentation frameworks that stick
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Webinar Details
When Deutsch Family Wine & Spirits recognized that their DAM had become more of a liability than an asset, they made a bold decision: rebuild it from the ground up. With 300+ users, expanding distributor and agency networks, and a five-year growth strategy on the line, they partnered with Stacks and Acquia to transform their DAM from a fragmented file repository into a governed, sales-first brand protection platform.
In this webinar, Kristen Goode, Manager of Marketing Services Content at Deutsch Family Wine & Spirits, joins Jake Athey, VP DAM & PIM at Acquia and Shelley Meeks, Head of Strategy at Stacks, to walk through the real-world process of relaunching an enterprise DAM.
You'll hear how the team tackled root causes of asset misuse, portal sprawl, and search failure — and why fixing the governance model came before any technical reconfiguration. From persona-based permissions and Certified Usage Agreements to metadata normalization, upload standards, and legacy asset audits, the team rebuilt the DAM from the inside out.
The result: a secure, scalable brand distribution engine supported by enterprise training frameworks, Quick Start Guides, and governance documentation designed to outlast any single administrator.
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