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What's Covered?
A three-part LinkedIn Live series from Capgemini and Acquia
Session 1 - From AI Hype to AI Proof
- The proof gap
- Why more tools are not the answer
- What proof requires
- Where to start
Sponsored by
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Webinar Details
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From AI Hype to AI Proof: Do you have the proof your CMO needs?
3% of CMOs see failing to prove AI's return as the top threat to their role. Do you have the proof your CMO needs?
In 15 minutes, Abi Feseha, Global Marketing Offer lead at Capgemini and Maggie Schroeder, VP Platforms and Solutions at Acquia will cover:
- The proof gap: 53% of CMOs expect to report AI's return directly to the board.
- Why more tools are not the answer: CMOs are paying for capabilities they do not use, and IT sees marketing buying tools that overlap with what it already owns.
- What proof requires: measures both marketing and IT trust, such as AI citations, agent-assisted conversions and a log of what agents actually did.
- Where to start: one workflow and one measurable outcome, agreed with IT from day one.
From AI Hype to AI Proof is live on Tuesday, November 17 at 11AM ET | 4PM GMT.
Short and practical: 15 minutes of insight, with time for your questions.
Ready to talk now? Book a meeting with Acquia and Capgemini.
Speakers
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