1. AI and IoT May Change the World … but Not Quite Yet
Every day we hear of new ways that AI and Internet of Things (IoT) will revolutionise our lives. AI will drive our cars and diagnose our diseases. In marketing, AI will provide tools for audience segmentation, customer service and analysis. But will 2019 be the year where all our futuristic visions come to fruition, or do we still have a long way to go?
Ian Moyse, sales director at Natterbox, suspects that the latter is the case.
“Many of the predictions for 2019 are too far-sighted to come to realisation so quickly. We hear promises of AI changing our lives so radically,” Moyse said. “The hype is far ahead of the reality in the majority – while some companies are at the forefront of this technology, the majority of firms being able to embrace AI, VR and IOT is still a far-off reality.”
A similar opinion was voiced about IoT by Dean Gratton, technology futurist and columnist. First mentioned in 1999, the promise of what IoT can bring becomes more pertinent as smart devices become more prevalent.
“IoT won’t be any more understood than it is today as too much confusion dictates the definition thus far,” Gratton said.
2. Chatbots – the Fad That Will Fade Away
Perhaps, instead of automation, the human will make a return? Narcis Radoi, senior digital leader of Federation of Master Builders, believes that the popularity of chatbots will not continue.
“They will still apply to some in B2C, especially in customer service, but they don’t tend to offer an amazing experience,” Radoi said. “Everyone has them, but how much use do they get?”
So, if chatbots are not the future as we thought they were going to be, what will we see instead?
“What we may see is a movement towards is a hybrid solution,” Radoi said. “For example, I am building an onboarding solution for FMB’s members that includes automation that you get talked through by a live person.”