According to one survey respondent from a UK educational institution, adding new functionality enhancements took nine to ten months with a proprietary WCM solution, but with open source, they were able to add new functionality within days. Another respondent said: “the ability to customize, along with the availability of the developer network, helped us keep up our pace of innovation.”
“As organizations retrench to become more dynamic and customer-centric, it’s abundantly clear that proprietary WCM solutions are not meeting the changing needs and expectations of business decision makers, who don’t want to be locked in to a rigid platform for the sake of convenience,” said Tom Erickson, CEO of Acquia. “The Forrester study revealed that marketers – who are responsible for creating compelling content, community and commerce experiences across multiple channels – are now the ones more aggressively pushing for flexible and open WCM solutions like Drupal.”
Marketer Dissatisfaction Prompting Greater Interest in Open Source Solutions
According to the survey, marketing professionals appear more likely than their IT counterparts to consider open source WCM (67% vs. 56%, respectively). The fact that marketers have surpassed their IT counterparts in this regard could be an indicator of their growing dissatisfaction with their present WCM platform.
Indeed, marketers expressed the most dissatisfaction with their WCM solution over IT pros by more than three-to-one (26% vs. less than 8%). With customer-facing digital experiences (including content delivery, community engagement and commerce) ranked among the top five functions of WCM platforms, it is not surprising that the majority of executives pushing for change in their WCM platform are marketers (55%) rather than IT executives (26%).
Acquia helps marketers easily create amazing digital experiences with its new Open Web Experience Management (OpenWEM™) offering, which was unveiled on October 25. The combination of Drupal’s proven WCM platform with Acquia’s tools, solutions and App Marketplace, give marketers an agile platform to create multi-channel digital experiences that cover the full spectrum of their customer’s journey.
Planning Leads To Open Source Success
The study also noted that organizations that were focused more on key business drivers and objectives had greater success with open source, as opposed to leveraging it for its proven cost-cutting capabilities alone.
For instance, the report showed that web site redesigns were more of a business driver for open source (30%) versus proprietary WCM solution users (14%), perhaps reflecting the more complex requirements of creating customer-facing multichannel digital experiences (as opposed to corporate intranets or other corporate/IT uses), and the dissatisfaction with current solutions in supporting those requirements.
Similarly, organizations that made specific plans to engage dedicated third-party providers (such as Acquia), and leverage pre-packaged modules from the open source community, had the most success with open source WCM implementations.
Forrester conducted an online survey of 160 organizations and interviewed seven respondents in the United States to evaluate the adoption of open source web content management platforms among enterprises that have not traditionally leveraged open source. Survey participants included decision-makers in their firm’s website or enterprise architecture, or they were part of IT leadership. Questions provided to the participants asked about drivers behind their WCM solution, if and why they chose open source, and details of their WCM implementation. Respondents were offered gift certificates as a thank you for time spent on the survey. The study began in July 2012 and was completed in August 2012.
About Acquia™, the enterprise guide to Drupal
Acquia empowers enterprises with the open source social publishing system Drupal. Co-founded by Drupal’s creator in 2007, Acquia helps customers manage their growth and scale their online properties with confidence. Acquia’s products, cloud infrastructure, and support enable companies to realize the full power of Drupal while minimizing risk, as it’s done for more than 2,400 enterprise customers including Twitter, Warner Music Group, Turner Sports, World Economic Forum, Stanford University, Mercedes-Benz and NPR. Acquia was recently named the number one software company in the 2012 Inc. 500 survey of the fastest growing private companies. Acquia has also been named one of the 100 most promising companies in America by Forbes Magazine. See who’s using Drupal at http://www.drupalshowcase.com, and for more information please visit www.acquia.com or call 888-9-ACQUIA.