Acquia Launches Campaign Cloud for Agencies [June 11, 2014]
New Campaigns-as-a-Service Solution Enables Agencies to Quickly Deliver Personalized Digital Marketing Campaigns
BURLINGTON, MA – June 11, 2014 – Acquia, the digital business company, today announced the availability of Acquia Campaign Cloud, a SaaS solution that enables agencies and brand managers to deliver personalized, extraordinary campaign experiences faster and at substantially lower cost than alternatives like Adobe Marketing Cloud.
“Agencies and brand managers are increasingly creating micro-campaigns that deliver a more personalized experience for their target audiences. Traditional digital experience management solutions are too expensive and sometimes take longer to build than the campaign will last,” said Tom Erickson, CEO of Acquia. “With a proven cloud solution and open source Drupal, Acquia is able to offer a significantly more agile, cost effective approach to delivering highly customized campaign experiences.”
Powered by Acquia Cloud Site Factory, Acquia Campaign Cloud provides agencies with a single dashboard to create and manage all campaigns, reducing campaign production time from weeks to hours. Acquia Campaign Cloud includes Acquia Lift and TruCentric to deliver personalized, engaging experiences to all site visitors by activating real-time user insights and audience segmentation. Lastly, because Acquia Campaign Cloud is built on Drupal, it is easily connected to other enterprise applications, providing a complete campaign management solution.
Key features of Acquia Campaign Cloud include:
- Single dashboard to create and manage campaigns for every agency client
- Templates to enforce brand consistency and speed campaign production
- Multi-channel delivery for web, mobile, and emerging channels, including wearables and game consoles
- Integrated testing and targeting to deliver personalized campaign experiences
- Pre-built connections to existing enterprise applications, including leading CRM, email marketing, analytics, and social marketing products
- Highly-available, elastic cloud platform to ensure campaigns can scale to meet tremendous demand
“Digital has disrupted the traditional brand engagement strategy, opening up tremendous opportunity for agencies to grow by creating more integrated digital experiences for their clients,” said Joe Wykes, vice president of global channels at Acquia. “This puts the pressure on agencies to build and deploy beautiful, content-rich and commerce-ready campaigns in record time and at a much lower total cost. Agencies rely on Acquia Campaign Cloud to create extraordinary, engaging work that drives measurable results for their clients.”
Acquia and VML, a global digital agency, are working with a global sports entertainment brand to standardize digital fan experiences for its franchises on a unified platform. Acquia Campaign Cloud provides increased agility and innovation at a lower cost than was possible on its previous proprietary platform.
“Our partnership with Acquia has been transformative for VML, as our clients look to produce personalized campaign experiences faster,” said Jon Cook, VML CEO. “Acquia Campaign Cloud gives us the ability to deliver thousands of digital campaigns and speed our time to market, allowing VML to focus on our bottom line: building brand engagement and delivering results for our clients.”
For more information, or to get started with a free trial of Acquia Campaign Cloud, visit http://www.acquia.com/products-services/acquia-campaign-cloud.
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