Acquia Doubles Personalization Business in 2017, Grows Customer Base for Digital Experience Platform Solutions
Company to Expand R&D for AI and Machine Learning Capabilities within Platform; Deepen Investment in Partner, Global Initiatives
BOSTON -- March 13, 2018 -- Digital experience company Acquia today announced it signed more than 430 new enterprise organizations to its growing roster of digital experience platform customers in 2017, including Wendy’s, KFC South Pacific (Yum! Brands), DraftKings, Lions Club International, and the University of Denver. Acquia is tackling the biggest challenge facing organizations today: delivering personalized, contextual experiences faster without breaking marketing and development budgets.
In 2017, adoption doubled for Acquia Lift’s solutions for personalization and nearly doubled for Acquia Cloud Site Factory for multisite management. Acquia Lift uses machine learning algorithms to automate the delivery of personalized content. With growing demand for open cloud solutions that help brands transform and personalize the customer experience, Acquia plans to increase the capacity of its global research and development team in 2018 by 60 percent to accelerate the application of these and many other innovative technologies in 2018 within its platform.
“Fractured tech makes it impossible to share data or build a comprehensive profile of customers. Despite massive investments in digital, deep integrations among customer-facing apps remain out of reach for many global brands,” said Michael Sullivan, Acquia CEO. “At Acquia, we’re bridging those diverse applications that power customer journeys, helping our own customers operate efficiently and seamlessly across technology platforms and personal devices, both online and off.”
Acquia’s R&D investments will accelerate the use of AI and machine learning techniques beyond personalization and across its portfolio of solutions for building, delivering and optimizing ambitious digital experiences. In 2017, Acquia added several new products to its cloud-based content management platform, bringing to life marketers’ dream of orchestrating personalized, data-driven customer experiences easily across touchpoints and existing and emerging digital channels. Those products include:
- Acquia Journey, a journey orchestration solution for omnichannel engagement, bridging siloed marketing technologies and stranded customer data so marketers can map and automate the delivery of personalized customer journeys.
- Acquia Digital Asset Manager (DAM), a modern digital asset manager designed to ease the management and sharing all of an organization’s crucial content and creative and brand assets.
Deeper Commitment to Partner Network
As Acquia expands its digital experience platform capabilities for customer journey orchestration, the company is also deepening its commitment to the success of its global partner network. Among Acquia’s partners are the world’s leading digital agencies, system integrators and digital development firms driving strategy and building solutions for global organizations. In 2018, Acquia will continue to evolve its partner channel business with expanded enablement resources and certification programs for world class delivery teams.
Acquia recently named its 2018 Partners of the Year, honoring agencies based on the previous year’s revenue performance and year-over-year growth. Partners of the Year include Mirum EMEA, CI&T Japan, VML, and Accenture Federal Services. Growth Partners of the Year were X-Prime, Ogilvy, Blue Fountain Media, and Miles Partnership.
A Global Company Supporting Global Organizations
Acquia operates in 14 countries and continues to grow its global presence. Asia-Pacific and Japan was particularly strong in 2017, increasing its installed base of public sector customers through the government of Australia’s govCMS platform to more than 65 agencies -- and adding global brands such as Astellas Pharmaceuticals, Citigroup, City University of Hong Kong, EnergyAustralia, and Brisbane Airport.
In Europe, Acquia added to its global leadership team, recruiting sales veteran Steve Williamson as its sales SVP in EMEA and Sylvia Jensen as the VP of marketing in EMEA. Customers in EMEA include Cancer Research UK, Hiscox, LV= Liverpool Victoria, Brighton & Hove City Council, Interflora Denmark, and Stage Entertainment.
“To deliver the engaging experiences that end users now expect, organizations need to be able to manage more data, channels and integrations. This means expanding digital capabilities beyond web content management to orchestrate the customer journey using content, data, decisioning systems, analytics, and more,” said Dries Buytaert, CTO, chairman and co-founder of Acquia. “Our platform uniquely addresses the complex needs of global organizations, and our worldwide team brings unmatched experience in helping organizations break through digital challenges across geographies. From our renewed R&D commitment to the continued expansion of our global operations, we’re committed to helping organizations compete while also adhering to emerging security and privacy regulations such as the European Union’s GDPR.”
For more information on the shifting marketplace, stay tuned for upcoming speaking appearances from Buytaert and the Acquia team. On Tuesday 10 April, Buytaert will offer his annual perspective on the state of Drupal at DrupalCon Nashville. Acquia will also host its inaugural European user and partner conference, Acquia Engage Europe, on 4-5 June at the Andaz in London.
Acquia provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. To learn more, visit https://www.acquia.com.