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Let's Get Personal: The Basics


Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.

Personalization: The Basics
At a "Future of Marketing" virtual conference a few years ago... Plus

Dream It. Drupal It. (Drink It!) DrupalCon.

Can you believe that DrupalCon is less than a month away? I certainly can't! This year, DrupalCon is taking over Portland, Oregon, the home of the Drupal Association, our west-coast office, as well as a burgeoning open source community. 
For those of you unfamiliar with DrupalCon, it is an international event that brings together the people... Plus

Agile Software Development – Cracking the Code

Part of the "All the things you need to know to be a great Drupal developer" blog series
Cassette, VCR, disposable cameras, pager, dial-in Internet, CD’s, CD-player, maps, encyclopedia, waterfall model for software development etc. Well this list represents things that make us nostalgic and remind us of the ugly truth of how things quickly become obsolete in the agile world of technology.
Agile methodology is one of those things that grew out of obsolescence. It was an evolution for software teams to finally move from the conventional waterfall model to something that was more dynamic. In an... Plus

How-to configure faceted search interface with Acquia Search

Implementing grade-A site search functionality is not easy to achieve. Proprietary search solution tend to carry very expensive licensing fees and provide limited flexibility when integrated with open source solutions such as Drupal. Conversely, open source search engines such as Apache Solr are devoid of licensing fees and have tight integration with CMSes like Drupal, however they can also be challenging to deploy and maintain. Acquia Search provides the power and flexibility of open source while eliminating the maintenance tax.
Acquia Search is a fully managed SaaS offering that integrates... Plus

The Death of Enterprise Software?

Last week, IBM announced disappointing earnings, which caused the biggest decline for IBM shares in eight years. IBM lost $19 billion in market value. IBM’s drop follows Oracle, who also reported disappointing earnings in its last quarter.
Both companies had a similar explanation for why the numbers were down - a shortfall in sales execution in their software businesses. Really?
It’s always easy to blame sales people for poor performance. But are we expected to believe that the same sales team who delivered consistent performance in the past is now to blame for a huge revenue miss? Or are... Plus

Drolutions - On Drupal's flexible framework

Part of being a member of the Acquia Solutions Architecture team is coming up with creative solutions on a daily basis. When discussing a certain use case, usually our team comes up with at least 4 different ways of solving a particular problem in Drupal. Ranging from ingenious, to stark raving mad or even just plain funny, but all technically valid. While discussing these, sometimes, outrageous ideas get merged into a valid solution that meets all requirements. This got me thinking, why is that?
We all know Drupal can do lots of different things. And by "we" I mean people who use Drupal on a... Plus

And the Finalists Are . . .

We’re proud to announce the finalists for Acquia’s inaugural Partner Sites of the Year Award Program. We were thrilled by the response; our partners submitted 114 sites across a range of categories. The competition was strong across many of the categories, particularly in higher education and public sector. A panel of Acquia executives poured over the entries and selected the following 21 sites as finalists for this year’s award program.
And without further ado, the finalists are . . .

General Commercial
Genuine Interactive, Imprivata... Plus

How-to with Cloud API and Cloud Hooks

Drupal has so much to offer to developers. It allows you to experiment, innovate and work with innumerable modules. Drupal does not try to limit you. Wouldn’t it be great if your hosting platform also offered multiple interfaces and functionality?
Well, Acquia Cloud allows you to extend its capabilities using cloud API and cloud hooks. Some of you are perhaps familiar with the workflow UI page on the cloud platform. The UI lets you instantly deploy code, files and databases using a simple “Drag and Drop” function.

But as a developer, I would like to know that I have more options to work... Plus

First Steps on the Road to a Big Data Project


When does it make sense to start up a Big Data program? If your email marketing system isn't talking to your sales force automation system, and neither is synched up with your online purchase system, are you really ready to tackle a Big Data project? The answer may surprise you as we examine Big Data and its impact on the next generation digital experience in this sixth, and final, installment of our ongoing series "Are You Ready for Big Data?"

"Start small with Big Data," is the advice from author Bill Franks.
Bill... Plus

Acquia and Evergage Partner to Help Customers Boost Engagement

Written by: Evergage
We are very excited to announce a partnership between Evergage and Acquia that will make it even easier for Acquia customers to better understand and respond to their visitors and users using Evergage.
Inclusion of Evergage in the Acquia Network has been in the works ever since Acquia's own Rob Loach took the lead in developing the Evergage module for both Acquia’s own internal use and for the use of the Drupal community.
Web... Plus

Sign up for a Views mini-course!

I'm delighted to announce that I'm getting my own show at Acquia! *doing tap dance with jazz hands* OK, not a show, more like a virtual classroom! Each Wednesday, I'll be talking you through tutorials to learn Drupal. These will be recorded of course, but please do sign up to the live classes to get your questions answered. First class on Views: sign up here!
Free Mini-courses!
I'll be grouping the classes into "mini-courses". These will be based on distributions, specific modules or... Plus

Drupal Development: A Solved Game

Part one of the All the things you need to know to be a great Drupal developer blog series

Way back in the olden days (around the year 2000) how we developed for the web was a solved game. An example of a solved game is Checkers (English draughts, if you will). Given that both players play perfectly, the outcome of the game can be predicted at any point.

Web development was the same: Use the lightest text editor you can find and find a good FTP program like Filezilla and that was that. The code you had to write wasn’t solved by any means, but the surrounding infrastructure, stack, and... Plus

Acquia Rides the Forrester Wave

Today is a big milestone for Acquia, as we were placed in the 2013 Forrester Wave for Web Content Management for Digital Customer Experience. Acquia was named a Contender, and the only open source representative. Placement in the Forrester Wave validates Acquia’s rapid growth. Acquia was founded in late 2007... Plus

A totally beginner tutorial to Views for Drupal 7

As part 1 of our 3 part mini-course on Views, I've written up the notes for today's session.
Update: here is the recording
To get the most out of this mini-course, you need to know the following:
How to customize content types (add fields); and add content in Drupal 7
What modules are; how to install and configure modules in Drupal 7
Sign up for the next one... Plus

Drupal Create released on Github

I felt good yesterday. After a long effort, the Drupal Create mobile app was released on Github. Drupal Create is an iOS app which enables folks to quickly and easily post content to Drupal sites. The code is now available under the MIT license for anyone to reuse, customize, and improve. You can modify the code and distribute it and still choose whether or not to give back those modifications. I hope you do give back, but you are not... Plus

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