Experience Acquia London 2022
Thank you for joining us. Check out the recordings of the sessions and some photos of the event.
DAM & Data: The Backbone of Digital Transformation
Lynne Capozzi, Acquia CMO, kicked off the day's talks with a session on the state of the market and Millennial buyers. She also focused on why content is still key for Digital Marketers, as well as the combination of data and DAM.
Drupal Cloud Product Update and Roadmap
Jim Shaw (General Manager for Drupal Cloud at Acquia), gave a presentation on what the rest of 2022 will look like for Drupal Cloud. Highlights include; Acquia Cloud Next (ACN), Code Studio, and Headless.
Marketing Cloud Product Update and Roadmap
Alex Dal Canto (Sr Director Product Marketing at Acquia), walked us through the exciting things in the pipeline for Marketing Cloud including; CDP and Machine Learning, Campaign Studio, and Personalization.
Acquia DXP Update
The product sessions were rounded out by Kevin Cochrane (SVP Product Marketing at Acquia) who spoke to us about Acquia DXP and how it enables ‘fusion teams’ to work together seamlessly. He focuses on how the building blocks of a DXP should all add up to provide a composable platform powered by content, data, and machine learning.
Customer Keynote with Bayer
Bayer is a multinational pharmaceutical company, producing and marketing brands like Asprin, Berroca, Rennie, and Yasminelle. In this session, Douglas Faherty (Digital Product Owner: Consumer Health CMS) and David Addeo (Global Head of Consumer Platform) discuss how they implemented Acquia Site Studio in 2019 to streamline Bayer’s hosting and publishing process. Three years later and Bayer is rolling out 100+ websites per month, reducing time to market, and increasing velocity to launch.
Panel discussion: How healthcare Digital Experience has changed in the past 2 years
In this customer panel discussion, Lynne Capozzi (Acquia CMO) is joined by The London Clinic (a private hospital) and LifeScan (a glucose & diabetes monitoring solution). Healthcare as an industry has typically been wary of digital interaction with patients. Our guests on this panel explain how they've embraced technology to create exceptional digital experiences, rising to meet the expectations of consumers in general for online services.
Panel discussion: Simplifying the complicated- creating a better Digital Experience for your consumers
Tom Bianchi (VP Marketing EMEA at Acquia) speaks to GlenDimplex, a consumer goods manufacturer, about their approach to maintaining a consistent digital experience across multiple brand websites.