Customer Insights for CX Personalization: Which Data Matters Most?
While most marketers understand the value of capturing and analyzing customer data in aggregate, many still struggle to extract value from personalized customer data. Yet, this is arguably where the highest value lies.
By using advanced personalization techniques, organizations can not only learn more about their customers, they can also create digital journeys that match user preferences and expectations. Seamless, cross-channel experiences are proven to deliver higher rates of conversion and loyalty, but creating them requires a forensic understanding of which data matters most.
In this expert-led webinar we’ll be analyzing which customer data enables you to provide the most engaging digital experiences. Featuring a team of independent thought leaders and citing examples from the financial services and retail sectors, we aim to share a mix of practical guidance and actionable insights.
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About the presenters
Eric Fullerton is a product marketing leader for Acquia's personalization and journey orchestration products. His passion for solving for the future of digital comes from living it firsthand for the past 10 years. He has navigated the divides among people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.
Cyril Coste is the director of digital transformation at DTX Advisory and has more than 20 years of experience. Having pioneered digital transformation at Hewlett-Packard Enterprise and advised global brands such as Carrefour and Barclays on digitalisation, he has been recognized as the U.K.'s most influential independent digital transformation expert. He has been listed among the top 100 Global Digital Transformation Influencers since 2015.
Daryn Mason is an independent CX and CRM consultant with 30 years of experience working with brands. A former senior director at Oracle Marketing Cloud, he advises on all aspects of customer experience, from culture, through employee engagement, to customer experience excellence. He believes that brand success is rooted in low effort, dependable and innovative products and services and in moving forward in a rapidly evolving world.