AUSTIN, Texas – June 3, 2014 – Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.
"Today, everyone expects a personalized, relevant, and engaging experience, but the vast majority of visitors are typically anonymous, and therefore difficult to engage. Being a digital-first business requires a commitment to harnessing data from all prospects to make better decisions faster," said Dries Buytaert, CTO and co-founder, Acquia. "Acquia is acquiring TruCentric to help organizations get a handle on their critical customer data, quickly analyze it, and capitalize on it by delivering more engaging experiences from the very first visit to a site."
TruCentric advances Acquia's digital engagement solution offerings by providing deep, real-time insight into visitor behavior that yields necessary context for more effective website personalization and commerce. As content and commerce converge, Acquia and TruCentric can help organizations bring their brand to life in a highly engaging online shopping experience that is content rich, socially immersive, and personal. The joint solution will seamlessly integrate known data with anonymous data to build a higher level understanding of customer segments. These analytic insights, paired with Acquia Lift’s testing and personalization capabilities, will transform digital interactions into hyper-personalized experiences.