For nearly 100 years, consumers in more than 140 countries have trusted Interflora to deliver good wishes and thoughtful sentiments through the gift of flowers. Headquartered in Zürich, Switzerland, Interflora provides customers with award-winning floral services, in addition to offering a variety of specialty good and gift baskets.
In an effort to increase and expand its market position as the world’s largest supplier of flowers, Interflora wanted to build a new digital platform that could support a personalized gift universe. This included being able to handle extreme peaks in volume of traffic, which could escalate to thousands of transactions per hour.
Interflora needed to reinvent its digital strategy and platform, so it asked Acquia and digital agency Adapt A/S to help blend content and commerce to provide consumers with a user experiences that flourishes.
Interflora Denmark wanted to build a new digital platform and commerce experience that put customers first. However, the company needed to act fast. The new site would have to launch in anticipation of Mother Day’s, one of Interflora’s busiest days of the year. In addition to accommodating a very tight schedule for delivery, Interflora’s new digital platform needed to integrate with its preferred eCommerce engine and Customer Relationship Management (CRM) tool.
In partnership with Adapt A/S, Interflora began its website redesign by prioritizing a site navigation that incorporated both user experience and performance. Built with Drupal 8 on Acquia Cloud, Interflora focused on developing a customer journey with an optimized checkout-flow, in addition to a seamless experience from browsing to purchasing.
With the Acquia Platform, Interflora can rely on a high quality and performance-oriented cloud service to withstand even the heaviest of traffic spikes. This enabled Interflora to build a site that prioritizes giving customers the best experience possible, regardless of device, time and occasion. Because the site is built to perform smoothly even during peak shopping periods and designed to draw the customer into a personalized-gift-universe, Interflora.dk will continue to blossom.
At Acquia, we want our customers to build on their own terms. This means providing a flexible platform that allows organizations to extend investments across all of their technical systems. Our commitment of being API-first helped Interflora build a platform that is best-of-breed, which means that Interflora could build integrations with its preferred eCommerce engine, Order Management System, CRM, Marketing Automation System, and card printing and media agency.
Interflora now offers its visitors a captivating, fully dynamic and beautifully designed website that offers consumers a seamless experience from their first visit to purchase. The new site is not only elegant and engaging, it also earned Interflora and Adapt A/S a finalist ranking for the 2017 Acquia Engage Award for Best Commerce Experience.
- Average load time: Down 56 percent
- Average basket size: Up 15 percent
- Pages per session: Up 5.6 percent