Bailie Duncan

Industry: 

Consumer packaged goods

Departments using Acquia DAM: 

Central operations, Marketing, Product management, Sales, eComm

Admin specialties:

• User engagement strategy
• Metadata types/fields and categories
• Insights, Portals, Templates, Entries, and/or another PIM platform
• DAM cleanup/site refresh
• Roles and permissions
• Advised on Integration with PIM

Integrations: 

Drupal, Salsify

DAM Success Story:

Restructure of permissions and upload best practices. Restructure of metadata and ongoing cleanup for better usability and asset discovery.

Implemented Acquia DAM because: 

For a full metadata structure refresh and middleware mapping to ensure accurate placement of images when integrating more seamlessly with other systems.

Return on investment (ROI): 

Use Insights in order to justify NOT creating certain assets as they were not used, and leaning into other asset types that had higher usage count.

Desired customer outcomes (DCOs) hoping to achieve:

• Integrate your martech stack
• Ensure brand consistency
• Publish brand-approved content
• Monitor content effectiveness
• Streamline your workflow
• Launch products faster
• Expand into new e-commerce channels