Press Release

Acquia Digital Asset Management Platform Empowers Marketing and Creative Pros to Leverage Generative AI

Native Integration for AI-Generated Product and Image Descriptions Speed Time to Market for Digital Assets Used Across Customer Channels

NEW YORK, September 14, 2023 Acquia, the digital experience leader, today announced new integrations between Acquia DAM and industry-leading generative AI solutions ChatGPT and Clarifai. These integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform to accelerate time to market by creating on-brand, search engine optimized product descriptions and image alt text. Acquia DAM may be used as a standalone solution or with content management systems such as Drupal or other products in the Acquia Digital Experience Platform (Acquia DXP).

Acquia made the announcement at the Henry Stewart DAM New York event. Also at the conference today, Acquia and Velir, a full-service digital agency and preferred Acquia partner, will present on the topic of digital asset management and generative AI, TechLab: Metadata, AI, and ChatGPT: What’s DAM got to do with it?

“Using generative AI, marketers and creatives can improve the searchability, usability, and accessibility of their product content and asset metadata,” said Jake Athey, Vice President, Go-To-Market, DAM at Acquia. “These new integrations, which we’ll showcase during our Henry Stewart DAM session, enable organizations to create compelling content that improves search results and drives conversions — in less time.” 

“Marketers in all industries are actively exploring ways to integrate and utilize AI to streamline processes and meet ever-changing consumer needs,” said Dave Valliere, CEO of Velir. “The ChatGPT module built for Drupal is another example of how marketers can use AI to create efficiencies from a content perspective. This will free up time for teams to spend on impactful digital marketing strategies such as personalization, audience analysis, and segmentation that are proven to drive business outcomes.”

With the native integration between Acquia DAM and ChatGPT, product marketers can quickly create compelling product listings on their own websites and popular commerce sites such as Walmart, commerce platforms like Shopify, and more. This solution enables teams to create on-brand content for their entire product line much faster, based on product attributes in Acquia DAM, reducing time to market and ensuring accuracy across digital channels. Teams can use target keywords as inputs for the AI-generated description to optimize for search.

Digital content managers using Acquia DAM may now leverage the native integration with Clarifai for keywords and ChatGPT to create alt text descriptions placed in a metadata field for images. Alt text is important to use because it enables images to be both search engine friendly and accessible to people with visual impairments. As an organization’s image library grows, the integration monitors all new or newly versioned image assets, ensuring no assets fall through the cracks. This advancement further supports Acquia’s commitment to accessibility and enabling digital experience creation for all.

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About Acquia

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that leverage their content and data assets to engage customers personally and at scale, enhance conversions, and help businesses stand out. Learn more at

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