A hyper-personalized approach to commerce: how retailers can unify data, content and digital merchandising

Since the start of the pandemic, over 75% of U.S. consumers have changed shopping behaviors and switched to new brands, per McKinsey. Keeping customers loyal and engaged in this environment requires retailers to adopt a hyper-customized approach to their shopping needs. But to deliver personalized, shoppable, content-driven ecommerce experiences, you need intelligent, agile solutions that can provide a deep, holistic understanding of both new and existing customers. The end result? Better conversion rates and improved customer lifetime value. 

Watch experts from Acquia and commercetools for an informative look at what it takes to solve today’s pressing ecommerce and data challenges. You’ll find out:

• How to drive real-time personalized commerce experiences using zero-party, behavioral, product, transactional, financial and operational insights
• What a unified data layer is and why it is the critical cog in uniting content, commerce and digital merchandising
• Which tools should be part of every retailer’s tech stack and where to start your solution-focused research