Making the jump to a digital-first business strategy: a retailer's guide to pivoting during covid

The global COVID-19 pandemic has permanently changed the way brands engage with their customers. As foot traffic declined, retailers must now escalate their transition plans to a “digital first” business strategy and become more proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow. 

Join Acquia and guest speaker from Forrester as they share market insights and best practices for brands making the digital leap. Their research will cover:

• How brands are shifting their priorities during COVID-19
• What consumers expect from brands as their buying behaviors have changed
• Why data gives marketers critical business insights on engagement strategy and channel migration
• How to successfully navigate store re-openings across the country (and globe)
• How to boost agility so you can more nimbly adapt to future business changes