Acquia Campaign Studio Vs Marketo

See why Acquia Campaign Studio is the right choice from the get go.

Acquia Campaign Studio

Launch Instantly With Rapid Time-to-Market

We never mandate other product add ons and are happy to help with your integration strategy. New customers are fully set-up, trained, onboarded, and launched in as little as two weeks with support from our customer success team.

An Intuitive Interface for Marketers

Our intuitive, drag-and-drop interface is easy to use, quick to learn, and enables rapid iterations of campaigns, emails, forms, and landing pages.

Deeper Insights With In-depth Reporting

Through our reporting dashboard, your marketing analytics teams can measure results in real-time to ensure successful campaign metrics or analyze the results of various campaigns and tactics per unique, defined segments.

Marketo

Steep Learning Curve

Adobe’s Marketo platform requires extensive resources and efforts to deploy effectively. The outdated user interface with antiquated file structures for campaigns quickly becomes unmanageable at scale.

Tricky to Implement

Companies that adopt Marketo may find themselves relying on third-party agencies for the entire implementation process as well as simpler workflows like modifying nurture streams and MQL rules.

Limited ROI

When you pair Marketo’s high price point and the grand investment required for implementation with the intense feature complexity and lack of accessibility, the result is a tool that's overkill for the average marketer. Advanced features are unlikely to be utilized and you will burn more money than you’ll save in the end.

Head to Head	Camapign Studio	Marketo
Pricing	Our pricing is simple: Contacts x volume	3x total-cost-of-ownership
Implementation	Quickly and easily create multichannel campaigns without requiring a third-party agency	Anticipate extensive training and reliance on third-party agencies in order to get started
UI	Marketer-friendly, ease to configure	Complex and unintuitive for the average marketer
Scale	Supports multi-tenant use cases with Campaign Factory	Less scalable compared to Campaign Studio’s elasticity and multi-tenant framework
	Start a Guided Tour

Camapign Studio	Marketo
Pricing
Our pricing is simple: Contacts x volume	3x total-cost-of-ownership
Implementation
Quickly and easily create multichannel campaigns without requiring a third-party agency	Anticipate extensive training and reliance on third-party agencies in order to get started
UI
Marketer-friendly, ease to configure	Complex and unintuitive for the average marketer
Scale
Supports multi-tenant use cases with Campaign Factory	Less scalable compared to Campaign Studio’s elasticity and multi-tenant framework
Start a Guided Tour