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Ryan Engel Headshot Teal Background
Years as a Customer
6+
Products Used
Acquia DAM
Sr Digital Marketing Program Manager Digital Assets Promega Corporation

Ryan Engel

Admin specialties: 
Metadata types/fields and categories
Insights, Portals, Templates, Entries, and/or another PIM platform
DAM cleanup/site refresh
Roles and permissions
Integrations/Acquia DAM API
Business strategy using DAM

Departments using Acquia DAM:
Central operations
Customer success
Human resources
IT operations
Marketing
Product management
Support

Integrations:
Clarifai
SharePoint
Showpad

Global DAM locations:
North America

Most proud of: 
Positioning our DAM as a central source of truth and turning it into a centralized distribution point for connected systems.

Implemented Acquia DAM because: 
Originally: to manage creative assets created by designers on a marketing team. Now: 1) stop people uploading duplicate copies of files into multiple systems; instead, position the DAM as the central repository for shared documents and link back to DAM, so that assets are stored in only one place 2) with #1, use the version functionality to share updated documents everywhere they are needed

Return on investment (ROI): 
Our DAM is baked into how we operate.

Desired customer outcomes (DCOs) hoping to achieve:
Organize content in one system
Integrate your Martech stack
Consolidate redundant tools
Ensure brand consistency
Publish brand-approved content
Repurpose your best-performing content
Monitor content effectiveness
Minimize the risk
Streamline your workflow
Launch products faster