Ryan Engel
Admin specialties:
Metadata types/fields and categories
Insights, Portals, Templates, Entries, and/or another PIM platform
DAM cleanup/site refresh
Roles and permissions
Integrations/Acquia DAM API
Business strategy using DAM
Departments using Acquia DAM:
Central operations
Customer success
Human resources
IT operations
Marketing
Product management
Support
Integrations:
Clarifai
SharePoint
Showpad
Global DAM locations:
North America
Most proud of:
Positioning our DAM as a central source of truth and turning it into a centralized distribution point for connected systems.
Implemented Acquia DAM because:
Originally: to manage creative assets created by designers on a marketing team. Now: 1) stop people uploading duplicate copies of files into multiple systems; instead, position the DAM as the central repository for shared documents and link back to DAM, so that assets are stored in only one place 2) with #1, use the version functionality to share updated documents everywhere they are needed
Return on investment (ROI):
Our DAM is baked into how we operate.
Desired customer outcomes (DCOs) hoping to achieve:
Organize content in one system
Integrate your Martech stack
Consolidate redundant tools
Ensure brand consistency
Publish brand-approved content
Repurpose your best-performing content
Monitor content effectiveness
Minimize the risk
Streamline your workflow
Launch products faster