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Rick O'Quinn Headshot Pink Background
Years as a Customer
7+
Products Used
Acquia DAM, Portals
Digital Asset Manager Division of Marketing & Communications University of Georgia

Rick O'Quinn

Admin specialties:
User engagement strategy
Metadata types/fields and categories
Insights, Portals, Templates, Entries, and/or another PIM platform
Roles and permissions
Implementation champion

Departments using Acquia DAM:
Marketing

Global DAM locations:
North America

Most proud of:
The processes I've created to distribute the DAM workflow between our content creators and DAM managers. These processes keep the workflows within the DAM utilizing metadata types and fields and free our creators to spend more time creating great content.

Implemented Acquia DAM because: 
To replace an aging, homegrown DAM system with a fully cloud-based system that freed us from internal server support. Acquia provided us the tools to manage and share assets across the institution while controlling permissions and access for various teams.

Return on Investment (ROI): 
True measurements of ROI in the education setting can be difficult to quantify. My primary measurement of success has been the lack of complaints. From our content creators to our content users, Acquia has streamlined workflow and provided the campus community with access to assets that was unheard of previously.

Desired customer outcomes (DCOs) hoping to achieve:
Organize content in one system
Integrate your Martech stack
Consolidate redundant tools
Ensure brand consistency
Publish brand-approved content
Repurpose your best-performing content
Monitor content effectiveness
Streamline your workflow
Launch products faster