Kelly Owens
Admin specialties:
User engagement strategy
Metadata types/fields and categories
Insights, Portals, Templates, Entries, and/or another PIM platform
DAM cleanup/site refresh
Roles and permissions
Implementation champion
Business strategy using DAM
Departments using Acquia DAM:
Central operations
Human resources
IT operations
Marketing
Product management
Integrations:
Adobe Creative Cloud
Salsify
Global DAM locations:
North America
Most proud of:
16,000 Assets with 16,000 downloads in one year.
Implemented Acquia DAM because:
We implemented the DAM to store all packaging images, product images, packaging art files, recipe images, historical photography, historical packaging, commercials, logos, and brand elements.
Return on investment (ROI):
16,000 Assets with 16,000 downloads in one year. That is 16,000 times the creative department didn't have to locate and share assets, saving time.
Desired customer outcomes (DCOs) hoping to achieve:
Organize content in one system
Integrate your Martech stack
Consolidate redundant tools
Ensure brand consistency
Publish brand-approved content
Repurpose your best-performing content
Minimize the risk
Streamline your workflow
Launch products faster