Home / Andrea Rosi

Andrea Rosi

Senior Product Marketing Manager, Acquia Lift Platform
Acquia, Inc.

Recent blog posts

Posted on Tuesday, July 25, 2017 - 13:11
Personalization has become a requirement as part of delivering an exceptional digital experience for customers. However, organizations can only be successful in their personalization strategy if they understand their customers and have a complete More...
Posted on Wednesday, July 12, 2017 - 13:05
You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems. In our last blog post, we talked More...
Posted on Tuesday, June 27, 2017 - 09:17
We have all heard the buzz around personalization — the key to orchestrating a customer experience that will drive engagement, conversions, and loyalty. Unfortunately, implementing personalization continues to be a challenge for marketers due to an More...
Posted on Tuesday, June 13, 2017 - 16:32
Understanding the marketing dialect of 2017 and translating the countless buzzwords flooding the industry is an overwhelming task for many. Phrases like “customer experience” and “data-driven marketing” are just a couple of examples. But what More...
Posted on Wednesday, March 8, 2017 - 17:46
Customer expectations are higher than ever as consumers are empowered to choose where and when they interact with a brand. As a result, marketers are faced with the seemingly impossible task of delivering a contextual experience at every customer More...
Posted on Thursday, October 13, 2016 - 16:43
Acquia is excited to announce its newest version of Acquia Lift: a single solution that harnesses the power of content distribution and customer data to deliver in context, personalized experiences across any channel or device. With customer More...