As an Acquia Journey and Lift implementation partner, Mediacurrent will help clients increase retention and new customer acquisition
Alpharetta, Ga. -- October 18, 2018 -- Mediacurrent, an open source development and digital marketing agency, is collaborating with digital experience company and long-time partner Acquia to bring Acquia Journey and Acquia Lift to the market. This collaboration will give Mediacurrent and its clients the tools to plan and execute personalized, dynamic, and meaningful customer journeys.
With increasing technology options, an endless flow of data, and high consumer expectations, Acquia Journey and Lift will give brands the power to connect disparate technologies (in and out of the martech stack) and create scalable omnichannel campaigns that deliver the right content and call-to-action at the right time.
“Introducing Journey and Lift will create contextually relevant and meaningful experiences for our clients and prospects,” said Adam Kirby, Mediacurrent director of marketing. “We’re here to collaborate, educate, and build more measurable engagement for our clients. With Acquia’s tools, we can achieve ambitious marketing goals by aligning data and technology in new and powerful ways.”
"Having the freedom to create the best path forward for a customer at the moment of need is the North star for every marketer. We’re working with Mediacurrent to help brands accelerate their work in creating customer journeys and make every interaction more personal and relevant,” said Joe Wykes, senior vice president of global channels and business development at Acquia. ”We’re providing a powerful journey-orchestration engine and unified customer profiles that turn marketing theory into action, delivering the best-next engagement opportunity for each customer, while Mediacurrent brings invaluable expertise to help marketing organizations achieve their most ambitious goals."
Mediacurrent helped its customer Brand USA take location information and observed online behaviors to create a more relevant experience for visitors to its site using Acquia Lift. Visit mediacurrent.com to learn more.
To learn more about how Mediacurrent is leveraging Acquia Journey and Lift, visit Mediacurrent’s services page or meet with Mediacurrent at Acquia Engage, November 7-9, 2018, in Austin, Texas.