Customer Data Platforms (CDPs) promise to provide invaluable audience insights, yet too often marketers struggle to translate data into concrete action with meaningful business outcomes.
And with a plethora of CDPs on the market, navigating the options can be overwhelming. That’s where the 2020 Gartner Market Guide comes in.
The 2020 Gartner Market Guide report introduces marketers to everything they need to know to make smart CDP choices that align with their organizational priorities. From understanding different feature options to evaluating categories of CDPs, this is your comprehensive guide to the continually evolving world of unified customer data.
Read the 2020 Gartner Market Guide so you can:
- Explore feature basics and advanced custom options.
- Evaluate different solutions and find the right fit.
- Learn what to consider when choosing a CDP for business longevity and performance.