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CDP Institute Awards Acquia CDP with RealCDP Certification

The Customer Data Platform (CDP) Institute recently awarded Acquia CDP with RealCDP certification.
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The Customer Data Platform (CDP) Institute recently awarded Acquia CDP with RealCDP certification. So, what does this mean exactly?

 

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In short, Acquia meets all RealCDP certification criteria with the Acquia Marketing Cloud anchored by the Acquia Customer Data Platform (CDP). The CDP Institute certifies that Aquia Marketing Cloud is a “RealCDP with enhanced CDP functionality and a full CDP Stack; an enterprise marketing solution designed to improve sales and marketing efficiency and results.”

This report showcases: 

  • Offline and online cross-channel data-driven engagement capabilities 
  • Optimization, acquisition, engagement and growth of customer relationships across the buyer life cycle 
  • Best practices for analytics, personalization and customer journey orchestration

Download the report for a full description of Acquia’s RealCDP Audit complete with high-level findings and list of CDP capabilities.