CDP Institute Awards Acquia CDP with RealCDP Certification
The Customer Data Platform (CDP) Institute recently awarded Acquia CDP with RealCDP certification. So, what does this mean exactly?
In short, Acquia meets all RealCDP certification criteria with the Acquia Marketing Cloud anchored by the Acquia Customer Data Platform (CDP). The CDP Institute certifies that Aquia Marketing Cloud is a “RealCDP with enhanced CDP functionality and a full CDP Stack; an enterprise marketing solution designed to improve sales and marketing efficiency and results.”
This report showcases:
- Offline and online cross-channel data-driven engagement capabilities
- Optimization, acquisition, engagement and growth of customer relationships across the buyer life cycle
- Best practices for analytics, personalization and customer journey orchestration
Download the report for a full description of Acquia’s RealCDP Audit complete with high-level findings and list of CDP capabilities.