Purina’s approach to digital innovation: Scale, speed and open-source


Nestlé Purina's new HubX digital platform, developed in partnership with Nerdery, and utilizing Drupal, revolutionized a global content publishing process. Today, this central hub provides a clear view of all the digital properties, ensures branding remains consistent across websites, and even standardizes and streamlines content authoring tools, third-party integrations, and analytics.

In this informative webinar, you’ll learn:

  • How Purina and Nerdery utilized Drupal to develop a solution to house 79 sites under one umbrella, creating consistency and governance across the company.
  • How the solution turbo-charged the company’s innovation by providing the ability to prototype quickly and be cost effective.
  • How the benefits of Open Source and Drupal allowed Purina to share the components using a Drupal Contrib-First Approach, which different markets can use and innovate upon for future use.

 

--

Ryan Picchini Director of Product Marketing at Acquia
Ryan Picchini Director of Product Marketing, Acquia
Jill Taylor, Senior Digital Product Lead
Jill Taylor, Senior Digital Product Lead, Purina
  • Jason Want, Drupal Architect, Nerdery
    Jason Want, Drupal Architect, Nerdery