Purina’s approach to digital innovation: Scale, speed and open-source
Nestlé Purina's new HubX digital platform, developed in partnership with Nerdery, and utilizing Drupal, revolutionized a global content publishing process. Today, this central hub provides a clear view of all the digital properties, ensures branding remains consistent across websites, and even standardizes and streamlines content authoring tools, third-party integrations, and analytics.
In this informative webinar, you’ll learn:
- How Purina and Nerdery utilized Drupal to develop a solution to house 79 sites under one umbrella, creating consistency and governance across the company.
- How the solution turbo-charged the company’s innovation by providing the ability to prototype quickly and be cost effective.
- How the benefits of Open Source and Drupal allowed Purina to share the components using a Drupal Contrib-First Approach, which different markets can use and innovate upon for future use.