New Requirements for Optimizing Your Modern B2B Customer Experience

In the conclusion of this 3-part webinar series, our marketing experts shared their proven tips and tricks to help you execute a successful personalization campaign. This included setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.

Watch the final webinar of our Acquia Lift + Mautic Series on demand to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.

In this webinar, we covered:

  • How to optimize your personalized customer experience
  • Setting up your teams for success
  • Transitioning to omnichannel
  • The right metrics to measure to ensure success in your modern CX
  • How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever


Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:
Part 1: New Requirements for Building a B2B Customer Experience    

Part 2: New Requirements for Personalizing Your B2B Customer Experience

 

Speakers: 

Meagan White, Director of Marketing Programs, Acquia
Meagan White, Director of Marketing Programs, Acquia
Katie Staveley, VP of Marketing, Mautic
Katie Staveley, VP of Marketing, Mautic

occurred on

Thursday, September 19, 2019 EST

time

10:00 AM

duration

60min.