Acquia Recognized in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs
- A comprehensive, unbiased review of the best multichannel marketing platforms available
- Gartner’s evaluation of Strengths and Cautions for each vendor
- The reasons why Acquia Marketing Cloud has been recognized
Gartner defines “Multichannel Marketing Hubs” as: “A technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include website landing pages, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”
In 2020, Acquia added to its portfolio and improved many existing capabilities by deepening the integrations of its acquisitions, including the AgilOne CDP. Acquia Marketing Cloud MMH has three main components: a customer data platform (CDP), a website personalization engine and a multitouch journey builder for campaign planning and orchestration.
Acquia Marketing Cloud allows you to connect with your customers and drive ROI for your business with the only platform built on a foundation of unified customer data. Customers like Lilly Pulitzer, Clarks and ConAgra are boosting business agility and maximizing the value of their marketing by breaking down data silos. When combined with our Drupal Cloud platform, we believe Acquia provides an unrivaled Digital Experience Platform (DXP) designed to engage customers, enhance conversions and help your business stand out.
The report evaluates 20 marketing technology vendors, and we believe it can help you zero in on the right marketing solution for your business. Learn more about how Acquia Marketing Cloud has been evaluated and why we think it truly is the best choice for your marketing needs.
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