Many marketers have learned the hard way that closed, proprietary marketing clouds do not provide the flexibility they need to be able to create the digital experiences that their customers expect. What they need is an open solution.
Acquia's 2019 acquisition of Mautic, the world's only open marketing cloud, was a strategic step toward completing our vision for an open digital experience platform. Since then, we have migrated our own marketing programs from Marketo to Acquia Campaign Studio (formerly known as Mautic) and we've documented our process from start to finish for other marketers wanting to make the switch from closed marketing to open marketing.
In this e-book, we answer questions about the journey, including:
- How do we prepare for a migration?
- Who needs to be involved?
- What steps should we follow?
- What kinds of challenges can be expected along the way?
- What are the benefits of switching to Acquia Campaign Studio?