Since 2011, 300 new distributed enterprises — organizations with multiple business units, products or brands — have emerged each year. While this is good for business, software companies (including flagship marketing automation platforms) don't design their tools with multi-tenancy in mind, making operations challenging.
In this e-book, we discuss why distributed enterprises need a marketing automation management capability. We also cover:
- Examples of negative experiences resulting from marketing automation solutions that aren't purpose-built for distributed enterprises
- How enterprises are demanding marketing automation fit their martech strategy
- How marketing automation platform management delivers speed and confidence to distributed enterprises
- Forward-looking marketing automation and marketing automation management capabilities you can add to your stack