In the age of the empowered consumer, marketers know personalization is fundamental to providing exceptional customer experiences. But how successful are today's marketers in leveraging data-driven personalization?
To find out, Acquia conducted a survey of marketers and reports on the findings in this e-book. Marketers shared their opinions on data-driven personalization, including:
- Top objectives
- How successful their strategies are
- Most challenging aspects
- Budget and resources
- Most important types of marketing data
Download "Data-Driven Personalization: How Successful Are Today's Marketers?" to review the findings and key takeaways for marketers to optimize their own strategies for driving personalized relationships with customers.