Data-Driven Personalization: How Successful Are Today's Marketers?
In the age of the empowered consumer, marketers know personalization is fundamental to providing exceptional customer experiences. But how successful are today's marketers in leveraging data-driven personalization?
To find out, Acquia conducted a survey of marketers and reports on the findings in this e-book. Marketers shared their opinions on data-driven personalization, including:
- Top objectives
- How successful their strategies are
- Most challenging aspects
- Budget and resources
- Most important types of marketing data
Download "Data-Driven Personalization: How Successful Are Today's Marketers?" to review the findings and key takeaways for marketers to optimize their own strategies for driving personalized relationships with customers.