The DAM Capability Model
From the Center for Advanced Studies in Digital Asset Management
Capability models are common tools in the business world. These guides provide a structure and vision that help organizations reach their full potential. Although using a capability model is both an art and a science, when done right, these tools serve as a roadmap to a desired target state.
The DAM Capability Model from the Center for Advanced Studies in Digital Asset Management, or CASDAM, gives the global digital asset management (DAM) community a self-assessment tool to measure and expand their use of DAM capabilities. It identifies five measures of success:
- Initial: Processes are based on individuals and not the organization – getting started
- Emerging: Processes are beginning to be in place – generally at a departmental level
- Standardizing: Processes are agreed upon and centralized
- Operationalizing: Processes can generally be quantitatively managed
- Optimizing: Humming along, with deliberate process optimization and improvement
And this success is experienced across four categories:
- Organization
- Information
- Systems
- Processes
Each phase the model outlines utilization metrics and actionable tactics to advance to the next level.
Download the DAM Capability Model to
- Get started — outline your DAM optimization plan
- Gather information — identify common experiences that will help guide you
- Detail a framework — prioritize actions and goals
- Outline success —define what “improvement” means for your organization
- Gain alignment — determine common language and a shared vision
This model provides everything you need to create a DAM optimization strategy and will serve as a reference as your system utilization grows.
Download the DAM Capability Model today.
- Planning your DAM optimization with a focus on actionable goals.
- Gathering insights from common experiences to guide your strategy.
- Establishing a shared vision and defining success metrics for alignment.