Develop, Deliver and Manage Digital Experience with Acquia Cloud Platform
The customer’s journey hasn’t changed in principle in many years. What has changed are all of the ways we have to engage with customers.
Customer experiences now include both physical and digital communication channels.
This allows interaction across many devices, applications and web pages.
While fundamentally the steps remain the same, the path becomes a convoluted mess. Assembling all of these engagements across a single, digital experience platform is required to obtain the big picture.
Digital teams need a flexible and scalable platform that supports digital interactions to happen at the right place, at the right time and on the right device.
What is evolving is the need for experiences to enable interaction to seamlessly move among the many devices a customer uses.