How Specbee is doing more for clients for less with Acquia Source.

The Client

Specbee develops Drupal websites for enterprise customers, with a focus on improving user experience, search visibility, and performance. They are a 100% Drupal-focused team, trusted around the world for their expertise.

The Challenge

Specbee was approached again by their customers for the same pain point. But it wasn’t the CMS that was the problem. It was the budget. 

A fixed amount was set aside each year for CMS management, but surges in traffic sent budgets rocketing.

With an unpredictable budget causing problems, it was time to stop and ask: “Seriously?!”

Specbee needed to provide their Drupal customers with one platform for content growth and confident governance – and let them build at AI speed.

The Solution

Acquia Source is an agentic content platform for hosting, maintenance and migrations in one place. By providing a single price for the year, with all Drupal maintenance and upgrades vetted and handled inclusively, we helped Specbee customers eliminate unplanned budget spikes. 

Acquia Source also enabled Specbee to consolidate Marketing and IT. Customers can now build, optimize, and scale their digital experiences using AI. No more tickets to launch a campaign page – just a simple image and a few bullet points, which AI then builds in minutes. Seriously.

Source’s AI functionality is also enabling SpecBee customers to build custom digital innovations for a fraction of the cost, such as:

• Sites that are built to be found
• Turning creative briefs into full campaign pages in an afternoon – no ticket, no development queue
• Content structured for LLM search, keeping brands visible in ChatGPT, Perplexity, and Google AI Overviews 
• Strict governance, with compliance built in, not bolted on

The Results

By relying on an advanced AI and Acquia tech stack, Specbee was able to solve multiple pain points for customers:

• Enabled customers to do more with less: Specbee has helped Drupal customers to build faster and more efficiently, which in return has resulted in more proactive work, with customers eager to know what else is possible.
• The efficiency of the web design and development: allowing Specbee to give much more emphasis on the UX research. Something that would have taken months previously. 
• Retrain developers to build more efficiently with AI: developers can now take on work that used to be too slow and too expensive to justify.
• Better identifying customer pain points: Acquia Source has enabled Specbee not to identify customer pain points and overcome them. Acquia’s customizable solution allows Specbee to put the power of the website into their customers hands.