Websites Benchmark Report

Pharmaceutical Websites Benchmark Report 2024

Monsido analyzed 47 European pharmaceutical websites to determine their quality, performance, and accessibility. This benchmark highlights top performers in digital accessibility, content quality assurance, response time, performance, and SEO.

 
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Top 5 Websites Overall

In the overall score category, we highlight the best European pharmaceutical websites in terms of SEO, response time, performance, and accessibility. We scanned a sample of 500 pages from the main public-facing websites of 47 European pharmaceutical websites using Monsido’s Web Governance software during a two-week period in March 2024. The champions with overall scores ranking in the top five for this report are listed below.

*Overall ranking is based on the average (weighted) ranking across all categories.

Overall Ranking

Pharma Name

1st

Recordati

2nd

Orion Corporation

3rd

Roche

4th

Hikma Pharmaceuticals

5th

Stada Arzneimittel

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Top 5 Websites for Web Accessibility

Accessible digital resources are essential for people of every ability, and everyone should be able to access your website regardless of age, level of digital competency, or disability. We advise achieving an accessibility compliance score of at least 70% for organizations using the Monsido platform. The average accessibility score for the report was 69.89%, slightly below our recommended threshold. The following five websites scored highest for digital accessibility in 2024.

*Based on the number of WCAG 2.1 A and AA checks passed on the Monsido platform in a 500-page scan.

Ranking

Pharma Website

Accessibility Compliance*

1st

Boehringer Ingelheim  

82.58%

2nd

Sanofi    

77.92%

3rd

Eli Lilly and Company    

76.05%

4th

argenx SE

74.38%

5th

Hikma Pharmaceuticals    

73.89%

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Top 5 Websites for Content Quality Assurance

Monsido’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO. The benchmark average for quality assurance in this report was 71.64%. Listed below are the top five pharmaceutical companies in Europe doing outstanding work to maintain quality assurance standards for their content.

*Based on the number of pages without broken links, broken images, and misspellings.

Ranking

Pharma Website

Content Quality Assurance*

1st

Recordati100%

2nd

Menarini Group    97.6%

3rd

Xellia Pharmaceuticals    97.4%

4th

Grifols    97.4%

5th

CSL Limited    97.4%
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Top 5 Websites for SEO

Search engine rankings continue to be heavily influenced by on-page SEO. In addition to negatively affecting your rankings, you can also harm user experience by neglecting essential SEO elements like H1 tags, broken links,  excessive internal links, and more. The benchmark average for SEO was 82.53%. These are the top five companies in the SEO category.

*Based on the number of pages that are compliant with all Monsido SEO checks.

Ranking

Pharma Website

SEO Compliance*

1st

Johnson & Johnson    93.91%

2nd

Recordati    92.40%

3rd

Novo Nordisk    92.24%

4th

AstraZeneca    91.25%

5th

Roche    90.51%
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Top 5 Websites for Response Time

Being a Google ranking factor and user experience must-have, ensuring a fast-loading website is essential. With the help of Monsido's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration. The websites in this report had an average response time of 628 ms. Your score must be under 200 ms for you to be considered an excellent performer. The following five European pharmaceutical institutions have websites that work at exceptional speeds.

*Average response time is based on average response time (ms) over a one week period in Monsido’s Heartbeat module.

Ranking 

Pharma Website

Avg Response time (ms)*

1st

Almirall50 ms

2nd

Roche    69 ms

3rd

Lundbeck    111 ms

4th

Novo Nordisk    124 ms

5th

Pfizer    130 ms
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Top 5 Websites for Performance Score

Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors like visitor location, network speed, and device impact site performance. The average desktop performance rating for this benchmark report was 42.56. At Monsido, we suggest you aim for a score between 90 and 100. Below is a list of the top five European pharmaceutical websites based on their desktop performance score in this report.

Ranking 

Pharma Website

Performance Score (0-100)

1st

Indivior

71

2nd

CSL Limited

69

3rd

Orion Corporation

59

4th

Boehringer Ingelheim

59

5th

Takeda Pharmaceutical Company Ltd

58

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