Websites Benchmark Report

Finance Websites Benchmark Report 2024

Monsido analyzed the websites of 23 financial institutions in Australia and New Zealand to determine quality, performance, and accessibility. Below are the top performers in digital accessibility, content quality assurance, response time, performance, and SEO.

 
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Top 5 Websites Overall

In the overall score category, we highlight the best financial institutions in Australia and New Zealand in terms of SEO, response time, performance, and accessibility.

We scanned a sample of 500 pages from the main publicly facing websites of 23 Top Financial Institutions in ANZ using Monsido’s Web Governance software during a two-week period in January 2024.

The champions with overall scores ranking in the top 5 for this report are listed below.

*Overall Ranking is based on the average (weighted) ranking across all categories.

Overall Ranking 

Bank Name

1st

AMP Bank

2nd

National Australia Bank

3rd

Regional Bank Australia

4th

Citibank Australia

5th

HSBC Bank Australia

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Top 5 Websites for Web Accessibility

1 in 5 Australians* and 1 in 4 New Zealanders** have some kind of disability that they live with on a daily basis. Accessibility to digital resources is essential for many of them. Everyone should be able to access your website, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and new customers on a search.

We recommend organizations using the Monsido platform to aim for an accessibility compliance score of at least 70% to showcase ongoing progress toward compliance.

The average accessibility score for the report was 70.20%, aligning well with the threshold that we recommend to stay above. However, ten of the institutions in the report are below this score.

The following five financial institutions scored highest for digital accessibility in 2024.

*Source: ABS
**Source: ODI

*Based on the number of WCAG 2.1 A & AA checks passed on the Monsido platform in a 500-page scan.

Ranking 

Bank Name

Accessibility Compliance*

1st

Police Bank

78.61%

2nd

Up Bank

75.53%

3rd

RACQ

74.92%

4th

Bendigo and Adelaide Bank

73.47%

5th

Macquarie Group

72.81%

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Top 5 Websites for Content Quality Assurance

Monsido’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO. This also helps future and current customers to find necessary information about your services more easily.

The benchmark average for quality assurance in this report was just 74.32%, whereas we see that the industry average is 93.52%.

Listed below are the top financial institutions from Australia and New Zealand that are doing outstanding work to maintain quality assurance standards for their content.

*Based on the number of pages without broken links, broken images, and misspellings.

Ranking 

Bank Name

Content Quality Assurance*

1st

Bendigo and Adelaide Bank

98.4%

2nd

Qudos Bank

98.2%

3rd

Regional Bank Australia

96.7%

4th

Bankwest

96.6%

5th

Suncorp Group

96%

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Top 5 Websites for SEO

On-page SEO remains a significant factor in search engine rankings. Neglecting key elements like H1 tags, broken links, and excessive internal links not only impacts rankings but also degrades the overall visitor experience.

The average SEO score in this benchmark was 83.56%.

We praise the following financial institutions for taking leading positions in the SEO category:

 
*Based on the number of pages that are compliant with all Monsido SEO checks.

Ranking 

Bank Name

SEO Compliance*

1st

ME Bank

94.61%

2nd

St. George Bank

91.35%

3rd

Commonwealth Bank of Australia

90.36%

4th

Bankwest

89.46%

5th

HSBC Bank Australia

89.32%

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Top 5 Websites for Response Time

Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances the user experience. With the help of Monsido's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration.

The websites in this report had an average response time of 1100.05 ms. Your score must be under 200 ms for you to be considered an excellent performer.

The following top five financial institutions scored exceptionally lower than the average:

*Average response time is based on average response time (ms) over a one week period in Monsido’s Heartbeat module.

Ranking

Bank Name

Average Response Time (ms)*

1st

AMP Bank69 ms

2nd

Citibank Australia207 ms

3rd

Westpac259 ms

4th

HSBC Bank Australia266 ms

5th 

Police Bank420 ms
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Top 5 Websites for Performance Score

Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. This provides valuable insights into the overall performance of your website.

The average desktop performance rating for this benchmark report was just 41.30. At Monsido we suggest you aim for a score between 90 and 100.

Below is a list of the top five financial institution websites, based on their desktop performance score in this report.

Ranking 

Bank Name

Performance score (0-100)

1st

Suncorp Group

67

2nd

Bendigo and Adelaide Bank

64

3rd

Commonwealth Bank of Australia

64

4th

St. George Bank

55

5th

Macquarie Group

54

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