Press Release

Centara Hotels & Resorts Selects Acquia to Deliver Engaging Digital Experiences

January 6, 2021 -- Centara Hotels & Resorts, Thailand’s leading hotel operator, has selected Acquia to enhance digital experiences for guests across the group’s six hotel brands. Centara’s use of Acquia Drupal Cloud, Site Factory, and other open technologies supports customer loyalty programs and websites, and comes as part of Centara’s continued investment in market-leading technology solutions.

Centara selected Acquia over competing solutions based on Acquia’s ability to support the hotel’s innovative customer engagement strategy and future-ready solution. In doing so, Centara has placed a bet on cloud and open source technologies to provide the flexibility, agility, and increased time-to-market Centara brands require.

“As part of our innovation goals, we wanted to place CentaraThe1 (C1) loyalty program members at the heart of our digital experience. With Acquia, we now are able to better personalize their journeys on our website and create a compelling and engaging customer experience,” said Pierre Langelotti, Corporate Director of Digital Marketing for Centara Hotels & Resorts.

“We’re excited to be partnering with Centara on its quest for continued innovation,” said Chris Doggett, Chief Revenue Officer, Acquia. “Like Centara, Acquia’s digital trajectory is to continue growing and innovating, including in the Asia Pacific markets. This latest initiative with Centara is a validation of our commitment to our customers and our strategic plans for the Asia Pacific region.” 

Centara uses Acquia Drupal Cloud to improve its digital web channel. The group is beginning its transformation with its main site,, taking advantage of Acquia Support with the expectation of increasing conversions, leads, engagement, and dwell time on site. Future plans include the use of Acquia Personalization and the rollout of a true omnichannel digital experience via a member mobile application and digital signage at Centara properties.

About Centara Hotels & Resorts

Centara Hotels & Resorts is dedicated to providing exceptional service in unique and sophisticated environments. As a Thai hospitality management and holding company it places a strong emphasis on providing Thai-influenced hospitality and its innate warm service across all its brands whilst embracing and maintaining a sense of place in the local environment of each property. For more information visit

About Acquia 

Acquia is the open digital experience platform that enables organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications. As the trusted open source leader, we use adaptive intelligence to produce better business outcomes for CX leaders. To learn more, visit

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