Acquia Invests in Latin America as a Strategic Market
The multi-recognized Acquia starts operations in Latin America with an already established five-year customer base.
With the acquisition of Mautic, Acquia becomes the first open cloud of commercial marketing, supporting innovation in organizations that look to open source for proactive and adaptive technologies - offering a better customer experience.
Mexico City -- July 9, 2019 -- Acquia, the open source digital experience company, today announced its arrival in the Latin American market, expanding its presence to Mexico and Brazil. The company’s software and services, built around Drupal, give enterprise companies the ability to build, operate, and optimize websites, web applications, and other digital experiences for customers. Acquia enters this market while adding more than 325 enterprise customers worldwide in 2018.
"With this expansion, we want to drive the rapid adoption of digital experience and content management delivery platforms that embrace the power of open source and cloud and, thus, provide tremendous impact and value to organizations with flexibility," said Jairo Romero, chief revenue officer at Acquia. “In the last five years, we have acquired customers in Latin America that have seen success from our solutions and, now with an established presence, we will continue to work hard throughout the region to offer highly differentiated and personalized customer experiences."
Acquia’s proven success and recognition includes the following:
- A Gartner 2018 Magic Quadrant for Web Content Management(1) Leader for the fifth consecutive year.
- Named to the Forbes Cloud 100 for the third consecutive year in 2018, being the only digital experience cloud platform on the list.
- Named a leader in the Forrester Research, Inc. report: “The Forrester Wave™: Web Content Management Systems, Q4 2018,” having received the highest score in the strategy category among all vendors.
Acquia's digital innovation is also now strengthened with its recent acquisition of Mautic, creator of the world’s only open marketing automation and campaign management platform. With this acquisition, Latin America organizations can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.
Today, every company needs to be digital, providing better service to its customers where the user experience is at the core of a business process that helps obtain a competitive market advantage. According to Acquia research, 87 percent of marketers were confident that they’re meeting customer needs and delivering a winning customer experience. Yet nearly half of consumers globally disagree. When these disconnects are left unchecked, companies can leave customer experience investments by the wayside. However, it is an essential part of the digital journey, which if done correctly, contributes to the overall KPIs and ROI of the business.
"As the importance of customer experience has tremendously increased, marketers have expanded to new channels and adapted new technology to keep pace with consumer expectations,” said Enrique Valladares, Regional Director, Latin America at Acquia. “Working strategically with our regional partners and brands in Latin America, we will create scalable and secure digital experiences that are more easily delivered to customers.”
The Acquia team in Mexico will be led by Valladares and Brazil by Brenno Valerio, which will be comprised of personnel from the commercial area, new business development, solution architects and partner management. Acquia also recently launched its Spanish website version https://www.acquia.com/es, as part of the commitment with it's regional customers so they are able to access information about products and services in their own language.
(1) Gartner Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, 30 July 2018
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Acquia is the open source digital experience company that provides the world's most ambitious brands with technology that allows them to adopt innovation and create moments that matter to customers. In Acquia, we believe in the power of the community, giving our clients the freedom to build tomorrow under their terms.
Acquia works hand in hand with its Drupal platform, open source software for content management, creation of websites and applications. For more information visit www.acquia.com.