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Acquia Marketing Cloud provides a comprehensive set of tools that enable marketers to engage more effectively with their customers. It offers real-time customer data, personalized content, and seamless cross-channel experiences.

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3 Ways to Take CX from Underwhelming to Unforgettable

By now, you’ve probably heard about the importance of experience as a brand differentiator. Experts have declared today’s market the “Experience Economy” and we’ve been told again and again that millennial and Gen Z consumers are far more interested in spending their money on experiences over things.

But what exactly makes an exceptional customer experience (CX)? And how do marketers today know if they’re actually keeping up with the rising tide of consumer expectations?

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