Total Business Impact: Powering Nextgen Digital Experience Using Drupal & Acquia
Today’s leading brands engage with their customers and prospects through a variety of devices and touch-points.
This is particularly true here in Asia and the broader APAC regions, where consumers are continuing to increase their use of digital products and services.
This poses a challenge for organisations who seek to use data and technology to personalise and deliver timely and compelling experiences to people across multiple channels.
In this 20-minute fireside chat, we discuss:
- Connecting new ideas with business realities
- Delivering and managing content that to create integrated cross-channel experience
- Continue evolving realistically with multiple channels so that it is manageable
- What are the primary metrics for business impact and how technology can power this digital experience?